Heineken USA - Dutch & Mexican Brands
- Named after the city Tecate, Baja California where it was first produced.
- It was acquired by Cuauhtémoc Moctezuma in 1955
- Brewed & Bottled in Mexico by Cerveceria Cuauhtémoc Moctezuma, S.A. de C.V.
- Advertising campaigns-mostly spanich to appeal to target market
- The Custom of squeezing a lime into Mexican beer began w/ Tecate.
- Launched in 1992
- 3.7% ABV, 110 calories