Brand Ambassador

Job Title:       Promotional Assistant
FLSA Status: Hourly/Non-Exempt
Department: Marketing

Work Hours: Part time

Summary: To represent both Finley Distributing and our various suppliers at On Premise promotions, Off Premise promotions, on social media, and at Special Events and create positive perceptions of the brands in the Tucson market.

Essential Duties and Responsibilities include the following:

  • On-Premise Accounts
    • Promoting, selling and sampling beer in a restaurant/bar setting (ex. Famous Sam’s)
      • Requires arriving to promotion 10-15 minutes early, dressed in the appropriate uniform
      • Setting up promotional area, laying out giveaways, promotion preparation
      • Communicating with the store manager, confirming the special, fulfilling special requests
      • Interacting with consumers, playing appropriate games, creating a fun environment, encouraging consumers to purchase Finley products while providing product knowledge
    • Off-Premise Accounts
      • Promoting, selling and sampling beer on a larger scale (ex. Total Wine)
        • Requires arriving to promotion 10-15 minutes early, dressed in the appropriate uniform
        • Setting up promotional area, laying out giveaways, promotion preparation
        • Communicating with store manager, confirming the product price, fulfilling special requests
        • Interacting with and drawing in customers, playing appropriate games, encouraging consumers to purchase Finley products while providing product knowledge
      • Product Knowledge
        • Must have extensive knowledge of Finley products in order to sell in the market
          • Know the main brands in order to be successful
            • Miller Lite, Coors Light, Blue Moon, Corona, Dos Equis…etc.
              • Understanding how it is brewed and be able to explain to the consumer
              • Knowing where it is brewed, alcohol content, calories, type of beer…etc.
            • Must be flexible
              • Able to work nights and weekends, adapts to ever changing schedule
                • Mandatory Holidays
                  • Super Bowl Sunday
                  • Patrick’s Day (possibly the weekend before as well)
                  • Cinco De Mayo (possibly the weekend before as well)
                  • Halloween
                  • UofA Home Football Games
                  • Special Events
                  • Golf Tournaments

  • Time Sheets
    • Assistants must keep track of hours worked on a bi-weekly basis and turn in to the Promotions Coordinator
  • Promotion Recaps
    • Required to turn in a recap of the promotion to the Promotions Coordinator after each event worked
      • Including details of the promotion, how many Finley products were sold, as well as photographs for Social Media usage.
    • Promotional Kits
      • Assistants are responsible for coordinating pick-up of promotional kits from Finley Distributing weekly
      • Report any problems with kits (missing items, incorrect brands, etc.) to the Promotions Coordinator in a timely manner
      • Communicate with other assistants to ensure the correct kit is brought to each event
    • Facebook
      • Involvement in the Promotional Assistant Facebook page (Brewski Babes)
        • Posting pictures from promotions
        • Posting information about Finley products
        • Creating a fun and interactive environment for consumers – including initiating consumer interaction with Finley Distributing social media

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.  Ensures compliance with all Finley Distributing company policies, practices, procedures and controls, applicable to his/her primary function.

  • Education/Experience: High School Diploma or equivalent or one to two years related experience and/or training; or equivalent combination of education and experience.
  • Work Environment: On Premise, Off Premise Locations and Special Events
  • Travel: Travel is required.  Must have reliable transportation.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • The employee must occasionally move up to 50 pounds.
  • While performing the duties of this job, the employee is regularly required to converse with consumers, clients and other Finley Distributing employees, to listen.