Brewery: New Belgium Brewing Company
Style: Ale
Availability: Year Round
Description:
To create a modern Fat Tire for today’s drinkers while simultaneously preserving Fat Tire’s legacy, New Belgium’s brewers experimented until they arrived at a new, reimagined recipe. They retained the signature balanced profile that makes it a favorite, but Fat Tire now features a fruitier, more floral profile with a lighter body and cleaner finish.
A modernized, yet vintage, aesthetic pays homage to the brewery’s history and sustainability efforts on the updated packaging. With clear climate-focused messaging and a fresh look, Fat Tire is sure to attract those consumers seeking brands that prioritize values over profit.
See Website
Description
To create a modern Fat Tire for today’s drinkers while simultaneously preserving Fat Tire’s legacy, New Belgium’s brewers experimented until they arrived at a new, reimagined recipe. They retained the signature balanced profile that makes it a favorite, but Fat Tire now features a fruitier, more floral profile with a lighter body and cleaner finish.
A modernized, yet vintage, aesthetic pays homage to the brewery’s history and sustainability efforts on the updated packaging. With clear climate-focused messaging and a fresh look, Fat Tire is sure to attract those consumers seeking brands that prioritize values over profit.
